FBA Events Highlights (5 March - 8 March, 2019)
工商管理學院活動精彩回顧 (二零一九年三月五日至三月八日)
Ref. No : RCHC-BA3EBZPosted by :RexCHChan/UMAC
Department :FBAPosted Date : 12/03/2019
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English
Dear Colleagues and Students,

The Faculty of Business Administration has successfully organized the University of Macau Doctor honoris causa Lecture – E-Commerce Logistics by Dr. Anthony LAU, Doctor of Business Administration honoris causaon 5 March and The 9th FBA Business Week from 5 March to 8 March 2019.

The University of Macau Doctor honoris causa Lecture – E-Commerce Logistics was held at the Mr & Mrs Lau Chor Tak Lecture Theatre, Anthony Lau Building and attracted many UM faculty members and students, business people, as well as experts and scholars. During the talk, Dr Lau reviewed the major changes in e-commerce over the past decade, including the rise of e-commerce platforms and online adverting, and the emergence of virtual reality shopping, which have transformed buying behaviors and the logistics landscape, and the e-commerce market in China has been growing steadily.

The 9th FBA Business Week was held during 5 March to 8 March, 2019. A number of experienced business executives from Accounting, Finance, Integrated Resort as well as Marketing and Management, were invited to give insightful talks and to share their successful stories. The Business week was held at the E22 building and attracted UM faculty members and students to attend.

Enclosed we would like to share with you the event highlights, we thank for your continuous support given to us.

Best Regards,
Faculty of Business Administration
7 March / 三月七日


Day of Management and Marketing
管理及市場日


Dr. Joseph SY-CHANGCO, Programme Coordinator of Marketing, FBA, UM introduced the guest speaker for Day of Management and Marketing
工商管理學院市場學課程主任Joseph SY-CHANGCO博士介紹管理及市場日的演講嘉賓

Dr. Zenon UDANI, Associate Head of Department of Management and Marketing, presented a souvenir to guest speaker Mr. Johnny Au, Vice Chairman, NetCraft Information Technology (Macau) Co. Ltd.
管理及市場學系副系主任Zenon UDANI教授向演講嘉賓天網資訊科技(澳門)有限公司副主席歐家輝先生致送紀念品

Guest speaker Mr. Johnny AU, Vice Chairman, NetCraft Information Technology (Macau) Co. Ltd. explained to student about the trend of “Digital Transformation”
演講嘉賓天網資訊科技(澳門)有限公司副主席歐家輝先生向學生解釋「數碼轉型」的社會趨勢

Mr. Johnny AU discussed with student on the marketing strategy of SME
歐家輝先生與學生討論中小企業的市場營銷策略