Dear colleagues and students,
In order to let UM members know more about the university's educational philosophy, identity, and brand elements, we will introduce the university's motto, emblem, logo, icon, anthem, colours, and university flag below. When using the university's identities, please ensure their consistency with the University of Macau Brand Guidelines.
Motto
At the time of its founding, UM decided to use the five traditional Chinese virtues, namely Humanity, Integrity, Propriety, Wisdom, and Sincerity, as its motto. It also represents UM’s wish to produce graduates who possess these virtues.
Emblem
The university emblem is a registered trademark and is reserved for official use only. The colours are red for hope, blue for the joy of well-being, and gold for the advancement of humanity.
1.The emblem of UM features a five-towered crest encircled by golden rings and the name of the university in Chinese and Portuguese.
2.The bridge links together Eastern and Western cultures.
3.The key on the book is the key to knowledge, and the waves represent the university’s island setting in the South China Sea.
4.On the ribbon is a Chinese motto listing the five virtues of an ideal scholar: Humanity, Integrity, Propriety, Wisdom, and Sincerity.
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For more details of the university identities, please refer to the UM website.
For enquiries, please contact Ms Connie Cheong or Ms Jill Lu in the Public Relations Section of the Communications Office at 8822 8090 / 8822 8067 or prs.event@um.edu.mo.
Best regards,
Communications Office
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